Go-To-Market Campaigns
I led the Go-to-Market (GTM) campaigns for Wix Events and Wix Forum, two core products designed to help businesses build stronger online communities and manage events seamlessly.Both campaigns focused on clear positioning, high-converting assets, and user-centric content that resulted in significant engagement, increased sign-ups, and a measurable impact on product adoption.
Wix Events
Project included:
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Market & competitor research
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Developing a comprehensive strategy
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Positioning & messaging
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Multi-channel marketing initiatives including email campaigns and paid media
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Localization in 14 languages.
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Ongoing involvement in user research and interviews to plan the next steps of the product
Wix Forum
For this project, I crafted a messaging framework that positioned the platform as the ideal tool for community engagement.
The project included:
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Market and user research
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Positioning and messaging
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A website and video to showcase the product
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Email campaign and Google campaign
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Localization of all marketing material to 14 languages.
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